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Gigi Hadid just turned 30: This is what she uses on her face

Including the Aussie beauty buy she counts as an everyday essential

By Delaney Loane

Beauty Crew Editor / April 24 2025

As one of the world’s top models and a mum to a four year old, Gigi Hadid’s skin care routine has to be two things: strong and streamlined.

Because while keeping her glow in tact is a pretty big part of her job, she doesn’t necessarily have a ton of time to fuss around with a million different products. ICYMI, she welcomed daughter Khai in September of 2020, so we're guessing she's pretty busy.

So, Hadid relies on a range of hardworking complexion essentials (all with surprisingly reasonable price points), to keep her skin clear, calm and hydrated. And luckily for us, she shared her line up of most-loved products in a recent Vogue video, as well as, a beauty faux pas or two while she was at it.

"I really liked to exfoliate in high school — I feel like maybe I did it a little too much. I would use that St. Ives Apricot Scrub which I loved, I used it until pretty recently actually," she shared.

"I do extractions myself; I’ve never really had a facialist. I’d rather do it to myself and learn how to do it gently, and then a strange thing that I do which my mum taught me, is I put toothpaste on spots at night and it dries them out," she admitted. "I might get in trouble for saying that, but that’s what I do."

It's okay Gigi — we live and we learn.

Keen to discover which beauty essentials the 30 year old uses these days to keep her skin looking it's best? Keep reading and we'll tell you everything you need to know.

Morning Cleanser: Cetaphil Gentle Skin Cleanser

from $13.98 at Woolworths

Hadid's go-to cleanser? A stellar supermarket/pharmacy find. "Whenever I’m working a lot, wearing a lot of makeup, or I’m coming from a shoot, I use Cetaphil because I just feel like it really cleans my skin. I've always really gone for drugstore skin care. I really just want good products and I don’t always think that you have to pay a lot for that."

Key features:

Formulated with niacinamide, panthenol and glycerin
Hydrates and soothes skin
Gently cleanses skin without impairing the natural moisture barrier
Hypoallergenic, fragrance free and paraben free

Available at:

$13.98 from Woolworths
$14.99 from Priceline
$19.99 from Chemist Warehouse

Oil: Odacite Mo+P Very Dry Skin Serum Concentrate

from $71 at Amazon Australia

Her go-to oil? A vitamin C and moringa oil serum that hydrates, heals and brightens in one hit. “This is Odacite, this is the very, very dry skin [serum]. This is a new bottle because I go through this quickly," she explained. FYI, with a formula as richly nourishing as this one (the name specifies 'very dry' for a reason), you can either apply straight to your face or mix into your favourite moisturiser.

Key feature:

Rich in essential fatty acids and antioxidants
Formulated to care for rough, chapped, and cracked skin resulting from severe dryness
Enriched with moringa oil and petitgrain

Available at:

$71 from Amazon Australia

Moisturiser: Dr. Jart+ Ceramidin Cream

from $40.84 at YesStyle

"This is the moisturiser I just started using and I’m really loving it," she said of her hydration go-to. "My winter routine is about a thicker moisturiser, because my skin gets so dry." Well, she's chosen wisely, that's for sure; this cream is designed to release new bursts of moisture to the skin throughout the day, to keep dehydration and roughness in check around the clock while also enhancing levels of plumpness.

Key features:

Contains five types of ceramides and antioxidant-rich cocoa seed extract and tocopherol
Promotes moisture retention
Hydrates and plumps skin
Reinforces the skin's moisture barrier

Available at:

$40.84 from YesStyle
$43.35 from Beauty Amora
$45.95 from Lila Beauty

Lip Balm: Lanolips 101 Ointment Multi-Balm Strawberry

from $14.95 at Adore Beauty

"Another thing that I like to do with my moisturising and my skin care before I start makeup is to moisturise my lips. This is called the 101 Ointment [in the flavour strawberry], but it’s for everything, I think all-purpose ointments are great," Hadid shared. "You can put it on your lips and then I dab it where my skin feels dry; sometimes on the tip of my nose, and I also find that right where my eyebrows start gets really dry — I don’t know why, but I like to sometimes dab it there, because I just think that eyebrow product, like pencil and stuff goes on better." A new use for one of our favourite Aussie classics? We'll take it.

Key features:

Enriched with strawberry fruit extract and vitamin E
Contains ultra-pure grade Aussie lanolin
Rich balm formula seals in moisture
Hydrates dry and chapped lips, skin patches, cuticles, elbows and more

Available at:

$14.95 from Adore Beauty
$14.95 from Lanolips
$14.99 from Priceline

Main image credit: Getty Images

Gigi's not the only Hadid with flawless skin. This is everything Bella Hadid does to keep her skin looking runway ready.

Delaney Loane

Delaney began her career in the Australian beauty media industry in 2015, landing amidst the glossy world of women’s lifestyle magazines (or more literally, in their beauty cupboards). Since then, she has gone on to write across a multitude of beloved Australian media brands, including OK!, NW, InStyle, and Harper’s BAZAAR. She’s covered every side of beauty content, from directing beauty editorial shoots to rounding up the best glossy serums for golden hour skin. Having spent nearly a decade immersed in the beauty realm, Delaney’s knowledge of beauty is as extensive as her collection of tinted lip oils (read: extremely extensive). Delaney is currently the Digital Managing Editor of BEAUTYcrew, and her beauty wisdom also appears across beautyheaven, ELLE and Marie Claire. She enjoys channelling her personal hobby (testing beauty products) into her professional work (talking about testing beauty products), and considers perfecting the art of a cat eye in a moving car her life’s greatest accomplishment.