The collagen craze: why everyone's stirring this into their morning routine
A beauty staple
By Maddy Wilson
Shopping Content Producer / October 14 2025
You heard it here first: collagen has officially entered its cool-girl era.
Gone are the days when the words "beauty supplement" conjured images of chalky powders and overly complicated routines. These days, we're sipping on strawberry-watermelon blends, stirring pink-hued powders into our morning lattes, and yes – even shaking up the occasional collagen-infused cocktail.
Whether you're mixing it into your smoothie, adding a scoop to your coffee, or popping a chewable gummy on the go, there's no denying that collagen has found its way into our daily rituals.
Of course, part of collagen's appeal lies in what it may offer beyond the flavour. While it's the most abundant protein in the body, our natural collagen production starts to slow as we age. That's where supplements come in, and why so many turn to them as a part of their overall wellness routine.
It's not an essential supplement – and you can find collagen in many food sources – but for those looking to support things like skin, hair, nails and bones, collagen supplements may be an option. Plus, with so many tasty options now available, adding it to your day has never been easier.
To get you started, we've rounded up the best-tasting, most easily integrated collagen supplements you'll actually want to use every day.
Main image credit: The Beauty Chef
